The Problem: You Have No SEO Strategy
Most contractors, plumbers, HVAC companies, and local businesses in Mooresville and the Lake Norman area have the same problem with their online visibility:
- You don't know which keywords to target: Your site might rank for some things, but you have no strategy for capturing the high-intent keywords your customers are searching for
- Your competitors outrank you: They're showing up for the keywords that should be yours. You don't know what they're doing or how to compete
- You have thin content: Your website covers your main services, but you're missing service-specific pages, location pages, and content targeting related searches
- No citation consistency: Your business info might be inconsistent across directories — wrong phone numbers, outdated hours, missing categories. Google penalizes this
- You're guessing about your rankings: You check Google occasionally, but you don't have a systematic monthly report showing what's working and what's not
The SEO Content & Rankings Package gives you a steady monthly process: track your terms, watch competitors, build the pages you are missing, and review the results with real reporting. Instead of guessing, you get a clearer picture of where to focus next.
What's Included in the SEO Content & Rankings Package
Everything you need to improve rankings month by month, with reporting grounded in actual keyword and competitor data.
Monthly Keyword Tracking (Ahrefs)
- Track 50+ target keywords across your market and service areas
- See current ranking position, traffic opportunity, and month-over-month progress
- Identify which keywords are moving and which need work
- Historical ranking data so you can measure your improvement over time
Keyword-Targeted Content Creation
- Audit your existing content and identify gap keywords you're not targeting
- Create service-specific pages targeting high-intent keywords (HVAC repair, plumbing installation, etc.)
- Monthly blog content targeting related searches and informational keywords
- Internal linking strategy to help Google understand your site structure
Competitor Monitoring & Analysis
- Identify your top 5 competitors in search and analyze their ranking strategy
- See which keywords they rank for that you're missing out on
- Monitor their backlinks and content strategy
- Actionable recommendations for outcompeting them
Citation Consistency Audit
- Scan your business listings across 50+ directories
- Identify inconsistent NAP data (name, address, phone)
- Fix errors in the most important directories
- Ensure Google sees you as a consistent, authoritative business
Monthly Ranking Reports (Ahrefs Data)
- Detailed report showing all 50+ keywords, current positions, and traffic opportunity
- Competitor ranking positions on your target keywords
- Actionable recommendations for the next month
- Clear visibility into your progress and ROI
AI Search Monitoring
- Track whether AI tools (ChatGPT, Gemini, Perplexity) recommend your business
- Monitor which competitors show up in AI-generated answers for your keywords
- Content structured to earn AI citations — not just Google rankings
- Monthly AI visibility report included with your ranking report
How the SEO Content & Rankings Package Works
We audit your current rankings, identify your competitor's top keywords, and establish a target keyword list of 50+ terms. You get your first detailed Ahrefs report showing current positions and opportunity.
We analyze what content is missing — service pages, location pages, blog topics — and create the first batch of SEO-optimized content targeting your highest-opportunity keywords.
We audit your citations across 50+ directories, identify inconsistencies, and start fixing NAP errors. We deliver your second content batch targeting competitor keywords you're missing.
Consistent monthly reports track your keyword positions, traffic opportunity, and competitor movement. You see month-over-month improvement, and we adjust strategy based on what's working. Expect to see meaningful ranking movement by month 3-4.
What You Actually Receive Each Month
This is an operating rhythm, not a vague retainer. A normal month includes a concrete set of deliverables you can review.
- A refreshed keyword watchlist with movement, losses, and next targets
- Content briefs or drafted pages tied to specific search intent
- Internal linking updates to support service and location pages
- Competitor notes showing who gained visibility and where
- A short monthly summary explaining what changed and what happens next
Why Local Businesses Choose the SEO Content & Rankings Package
We're not trying to bury you in dashboards or generic SEO jargon. The work is straightforward: identify gaps, build the missing pages, strengthen internal links, monitor competitors, and review progress every month.
Powered by Ahrefs — Real Data, Not Guesses
Every month you get a detailed ranking report showing your actual positions, traffic opportunity, and competitor data. You know exactly where you stand and what's working.
Monthly Content Delivery — Targeting Your Gap Keywords
We don't just report on your rankings — we create content to improve them. Every month we deliver blog posts and service pages targeting keywords you're missing out on, building your ranking authority.
Competitor Monitoring — Stay Ahead of the Competition
We track what your competitors are ranking for, which keywords you can steal, and what's moving in your market. You always know where you stand relative to them.
Built for Your Industry
We track keywords for HVAC companies, plumbers, electricians, roofers, landscapers, dental offices, and other local service businesses. We know which keywords actually convert for your industry.
Investment
What's included: Monthly keyword tracking (50+ keywords), Ahrefs ranking reports, competitor analysis, content gap identification, 2-4 SEO-optimized content pieces per month, citation audits, and actionable recommendations.
What you need: An existing website. We optimize what you have — if you need a site built, check out our Website + SEO Growth Retainer ($997/mo).
Best for: Contractors, plumbers, HVAC companies, electricians, roofers, and other local service businesses in Mooresville, Charlotte, and the Lake Norman area that want systematic, data-driven SEO improvement and clear monthly proof of progress.
Ready to Scale Further?
SEO & Content gets you visibility. Need a website too? Our Website + SEO Growth Retainer ($997/mo) includes a custom site built to rank plus everything here, monthly strategy calls with Roger, and hosting. Start with SEO, upgrade when you're ready.
All Service Options
- AI Marketing Audit ($200): One-time diagnostic — see where you stand before committing
- SEO & Content Package ($497/mo): You are here — optimize your existing site, content, keyword tracking, monthly reports
- Website + SEO Growth Retainer ($997/mo): Everything above + custom website, strategy calls, hosting & support
Ready to Rank Better on Google?
Stop losing customers to competitors who rank higher. We'll track your keywords, create content targeting your gap terms, monitor competitors, and deliver detailed ranking reports every month. Get systematic, measurable SEO improvement.